1. A shift towards sustainable travel
Travellers and businesses are recognising the need for change, but many don't know where to start. Studies highlight:
- 75% of travellers want to adopt more sustainable travel habits (Booking.com Sustainable Travel Report 2024).
- 70% of travellers feel overwhelmed and unsure where to begin or find relevant information (Expedia Group Sustainable Travel Study 2022).
- 60% of corporate travel buyers cite the lack of transparent data access as a major challenge (Amex Global Business Travel Stay Green Report 2022).
2. Regulations
The world is changing, and businesses are being called to act. From 2025, the largest companies will be required to report on their environmental and social impacts under new regulations, including the Corporate Sustainability Reporting Directive (CSRD). Smaller companies will follow in the future. These rules will push organisations to measure, reduce and communicate their carbon footprint like never before.
3. The urgency for the travel sector
The travel sector is particularly vulnerable to the effects of climate change, and its future depends on urgent action. While other industries are successfully cutting their emissions, tourism continues to grow.
Despite technological advances improving the sector's efficiency, these gains are not enough to keep pace with the constant rise in demand. The direct consequence is a growing carbon footprint for tourism, making it one of the hardest sectors to decarbonise.
Acting now is not optional. It is not just about preserving the economic viability of tourism it is about limiting its climate impact and protecting the ecosystems and communities that bear the consequences. By adopting more responsible practices today, we can reduce the carbon footprint of travel and ensure that future generations can still explore the world without exhausting it.